I just got BE. I cannot see, that I can edit the way the zoom effect on images work, or can I ? I would like to disable the hover on an image product, where Quickview is shown AND I would like to change the zoom effect on the main image in product view.
I have been using Magicthumb for years and I better like, that when you click on an image, the image zooms to fit whole screen and next click, the image goes back to normal size.
2) About Magicthumb plugin – unfortunately it is not possible to replace the existing functionality easily. You can however disable the current zoom feature and leave only the popup image view. In fact it uses the same user experience flow as Magicthumb; it even has a better support for touch devices!